Real Optimal Performance: Attributes Of The World's Top Leading Performers

Rich Diviney and Simon Sinek
by Flow Research Collective
August 1, 2023
The difference between peak and optimal performance is that peak is an apex from which we can only come down. Optimal is how can we do our very best in the moment with what we've got.
Rich Diviney and Simon Sinek


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Simon Sinek: Simon is an unshakable optimist. He believes in a bright future and our ability to build it together. Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.


Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.


Rich Diviney: Rich lives to discover, inspire, and accelerate the potential of human beings. Rich draws upon 20+ years of experience as a Navy SEAL Officer to give participants the foundational understanding and tools to unlock their greatest potential.


Since his retirement from the military in 2016, Rich has worked with Simon and his team to help leaders and organizations create environments where people feel valued and free to explore their potential. He speaks about the qualities of high performing teams and how to build them, as well as the important relationship between trust and performance.



In this episode, you will learn about: *Update timestamps from edited podcast

  • Intro (0:00)
  • What Attributes Are (0:20)
  • Refining Attributes (2:52)
  • Attributes In Organizations (4:26)
  • Applying Attributes Into The Real World (12:38)
  • Infinite Game And Attributes (16:24)
  • Attribute Development (21:22)
  • Developing Attributes for Regular Jobs (24:44)
  • Designing Organizations To Cultivate Attributes (27:04)
  • Bonds In Experiences (31:49)
  • Neurobiology of The Bannister Effect (37:25)
  • Necessary Attributes During COVID (46:13)
  • Leadership Lessons During COVID (47:33)
  • Research Genie Question (50:16)



Simon Sinek

Rich Diviney


STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.

His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

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