Creativity & Flow: Tapping Into Flow By Visualizing Value

Jack Butcher
by Flow Research Collective
August 1, 2023
The stuff that really sticks in your brain has so much more to do with the power of the idea than the amount of money invested in the production of the idea
Jack Butcher


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Jack Butcher, also known professionally as Visualize Value, is a digital artist, graphic designer, and entrepreneur. His minimalist, monochromatic aesthetic is a restraint applied across his work to extract clarity from complex human concepts. 

In this episode, Jack shares his creative process and the inspiration behind his incredible work. Along with his interesting take on visualizing value, Jack also talks about his humble beginnings and the journey that made his brand to what it is today. You will have a glimpse into some of Jack’s most impactful visuals that resonates with his audience and leaves them feeling like they “made the jump” themselves.  

If you are a graphic artist looking to start your own brand, Jack’s story will definitely motivate you to go after that dream relentlessly.  




In this episode, you will learn about:

Intro (0:00)

What Is Visualize Value? (01:42)

Communicating Using Visualized Value (03:38)  

How Visualizing Deepens Understanding (08:01)

Most Impactful Visuals Created by Jack (10:00)

Flow in Jack's Creative Process (14:22)

Creating Graphics That Resonate (17:36)

Transitioning to Visualize Value (20:32)

The Articulation & Compactness of Flow (31:21)

The Skill of Visualizing Value (36:28)



VV Twitter

Jack Twitter

VV Instagram 

VV Foundation

VV LinkedIn

VV YouTube

VV Newsletter

VV Website 


STEVEN KOTLER is a New York Times bestselling author, award-winning journalist, and Founder and Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance.

His books include The Art of Impossible, Stealing Fire, and The Rise of Superman. His work has been translated into over 40 languages and appeared in over 100 publications, including the New York Times Magazine, Wall Street Journal, TIME, Wired, Atlantic Monthly, The Harvard Business Review and Forbes.

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