James Reid

Peak Performance Coach

James Reid

Key Facts


“J.R.” is an international Peak Performance Strategist, Podcast Host, and Author who believes that winning isn’t a result but a lifestyle of making thing simple, actionable, and repeatable. Since 2005, he has empowered relentless pro athletes, public figures, and leaders to excel in their pressure-packed careers while confidently upgrading their relationships, finances, and health since 2005. Some of his clients include World Series Champions, All-Stars, Hall of Famers, Fortune 500 Executives, and Award-Winning Entrepreneurs whose professional contracts have exceeded the hundreds of millions.

By earning an M.B.A, J.D., Performance Breathing Certification, and a 9.8 average client satisfaction rating, J.R. has put himself in an elite category of trusted professionals and has been referred to as one of the “Navy Seals of Life Coaching.” After a life-altering car accident gave him a major wake-up call, J.R. devoted himself to mastering human performance and showing up bigger for his wife and three kids. As a result, J.R. has been featured by Focus on the Family and New York Times Best-Selling Author and Leadership Expert, Michael Hyatt, in Your Best Year Ever. He also co-authored the book W.O.W. Factor: How Defining Words Can Define Your Life.

When J.R. is not facilitating performance breakthroughs for his clients. J.R. regularly speaks to athletes, entrepreneurs, and executives on overcoming failure, winning in your career and at home, and maximizing performance. J.R. has unmatched levels of energy and experience that his clients and audience love. Plus, he’s real, trustworthy, and he goes to battle with you - a rare combination in sports and business.

J.R. lives in Orlando, Florida with his wife, two sons and daughter. When he’s not coaching, speaking, or getting into the weeds of human performance, he finds himself pushing his limits physically, mentally, and emotionally through golf and Brazilian Jiu-jitsu.

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